Ferrari 296 GTB/GTS

https://bringatrailer.com/ferrari/296-gtb-gts/ · 47 completed auctions · 40 read in depth · compiled 2026-08-03 · 4 parts/memorabilia listings excluded

The figures below were computed by an earlier build of the analysis and do not carry later corrections to it. Refreshing this case file recomputes them from the same cars.

BaT files wheels, seats, engines and memorabilia under the same model page as the cars. 4 such listings were removed before any figure below was computed — e.g. Ferrari F163 V6 Coffee Table; 20×9″ and 20×11″ Carbon-Fiber Wheels for Ferrari; No Reserve: 20×9″ and 20×11″ Ferrari 296 Wheels by Speedline.

The 296 is the fastest-depreciating modern Ferrari on BaT — a 57% sell-through rate and a 15.3% year-on-year median drop mean buyers now set the price, and open-top GTS cars are the only variant still holding real money.

The market

Across 47 completed BaT auctions the 296 has sold just 27 times — a 57.4% sell-through — at a median of $327,000 (mean $339,114, quartiles $282,500 and $378,250, full range $267,777 to $500,000). That headline median is stale. The trend inside it is what matters: median sold price by year runs $500,000 (2023, n=1), $391,648 (2024, n=2), $374,500 (2025, n=8), and $297,000 in 2026 (n=16). Rolling twelve months, the median is $311,000 against $367,296 the year before, down 15.3%. Twenty of 47 auctions failed to meet reserve, and the reserve-not-met bids cluster at $291,000–$356,000 — precisely where sellers still think the car lives and buyers no longer do.

The spread is not primarily about condition, and it is barely about mileage. Look at the mileage-versus-price table: a 117-mile 2024 GTB brought $306,000 twice, while a 476-mile 2024 GTB brought $331,500 and a 6,000-mile 2022 GTB brought $275,000. Between 100 and 6,000 miles the odometer is worth almost nothing on this model. What moves the number is body style. Every sale above $360,000 in the deep sample is a GTS or a Tailor Made car: $476,000, $410,000, $399,000, $383,000, $373,500, $366,000. Coupes have compressed into a tight $267,777–$331,500 band regardless of year, options, or miles, with the sole exceptions being Assetto Fiorano coupes at $384,000, $345,000, and $337,000.

The cause is supply, and the commenters document it with numbers. rstomp counted "240 used 296's for sale at Ferrari dealers in the USA currently" on 963-Mile 2023 Ferrari 296 GTB; shallowguy counted "about 260" nationally on 2022 Ferrari 296 GTB Assetto Fiorano; justinstephen on 2024 Ferrari 296 GTB called it "a glut of them for sale right now all around the same less than 1,500 mile range." tripleaction, on 2024 Ferrari 296 GTB, noted "Last 5 Ferrari 296 GTBs on BAT all RNM." Allocation holders who never drove the cars are exiting simultaneously, and MSRP is irrelevant: 508-Mile 2023 Ferrari 296 GTB sold at $316,000 against a $499,000 sticker, and 126-Mile 2024 Ferrari 296 GTS Assetto Fiorano could not clear reserve at $414,000 against $610,562.

Re-listing punishes sellers. 2022 Ferrari 296 GTB Assetto Fiorano (Verde Pino) failed at $323,000 in November 2025 and failed again at $300,000 in February 2026 — no.radar's "should've taken the $323k last time" is the whole market in one line. The 2024 Ferrari 296 Challenge that failed at $236,000 in December 2025 came back seven months later and failed at $186,000. delmonte's warning on 1,300-Mile 2023 Ferrari 296 GTB — "Sellers come back and try again months later and end up taking less" — is empirically correct on this model.

What moves the price

Median by transmission

Median by exterior colour

Known issues

Pre-purchase checklist

• Decide GTB or GTS before you shop — the coupe market has settled at $265k–$335k and the spider at $360k–$410k, and no amount of spec closes that gap.
• Request the Ferrari North America VIN report: warranty start/end for basic, powertrain, emissions and the hybrid/high-voltage system separately, plus every service campaign and recall performed or outstanding.
• Reconcile the odometer against every Carfax mileage entry line by line. Two cars in this sample had four-figure discrepancies from dealer clerical error, and one had the wrong instrument cluster installed entirely.
• Demand actual repair orders — not Carfax summaries — for any work under 5,000 miles. The oil pump and intake manifold gasket job on 1,900-Mile 2023 Ferrari 296 GTB was never explained and the car sold at $273,000, near the bottom of the market.
• Confirm the car has lived on the factory battery charger and test a cold start after it has sat unplugged overnight. Verify the front-axle lift, door releases and electric parking brake all function.
• Match the tires to the personalization plaque and window sticker; where they differ, get the reason in writing. Non-OEM rubber at 1,500 miles usually means a puncture, curb strike, or something worse.
• Paint-depth readings on all panels, with the operator noting where PPF is present. Pay particular attention to rockers, front splitter, and rear diffuser — replaced panels turned up at PDI on 2025 Ferrari 296 GTS.
• Verify the window sticker exists, is original, and is in USD. On the Canadian-origin cars the CAD sticker was used to imply a much higher US MSRP than reality.
• Establish the title's jurisdiction and whether a Montana LLC was used. On No Reserve: 2025 Ferrari 296 GTB Assetto Fiorano, aecar documented California DMV enforcement with 50% penalties plus interest.
• Confirm the annual services were actually performed within Ferrari's window under the 7-year maintenance program — several low-mileage cars in this sample had never used the free maintenance at all.
• Price the post-warranty hybrid exposure explicitly. Quotes in these threads ranged from $12k for one year of extended coverage to $50k over the car's life to $120k for an out-of-pocket battery. Get your own dealer quote before bidding.
• For Challenge cars: confirm current Ferrari Challenge homologation with FF Corse or Ferrari North America, get a chassis alignment/straightness report if there is any impact history, and accept there is no title — a bill of sale and MSO only.

Ask the seller

1. What is the exact expiry date of each warranty tranche — basic, powertrain, emissions, and hybrid/high-voltage — and will Ferrari confirm it in writing by VIN?
2. Has the car ever had hybrid-system, inverter, or high-voltage battery work, and can you provide the repair orders? (Two independent commenters reported sub-1,000-mile hybrid replacements on 2024 cars.)
3. Has the 12V battery ever gone flat, and has the car been stored on the factory charger continuously? Has it ever needed a door emergency release?
4. Every annual service since new — dates, mileage, dealer, invoice. Were any declined by Ferrari because the mileage was too low?
5. Why were the tires replaced, and why don't they match the personalization plaque?
6. Has any body panel — including the rocker, diffuser, or splitter — been replaced or repainted, at PDI or otherwise? Will you provide paint-depth readings on every panel and tell me where PPF is fitted?
7. Is there a lien? Who holds it, what is the payoff, and who clears it before title transfer?
8. Was this car originally delivered in the US? If it came from Canada or elsewhere, show me the import paperwork, the duty payment, the EPA/CARB compliance letter, and Ferrari NA's written confirmation that warranty transfers.
9. Has this car been offered at auction or listed publicly before, and at what price? (Multiple 296s in this sample re-ran within months at lower numbers.)
10. How many owners, and why did each sell? Four owners in two years on 1,900-Mile 2023 Ferrari 296 GTB was worth real money off the price.
11. If the car is modified — Novitec exhaust, cats, ECU dongle, non-OEM wheels — do you have all original parts, and has Ferrari confirmed in writing that warranty is unaffected?
12. For Challenge cars: full incident history, the frame/chassis repair invoices, current brake and ABS wear percentages, series eligibility confirmation, and a complete list of spares included.

Walk away when

• Cars re-listed within months. 2022 Ferrari 296 GTB Assetto Fiorano failed at $323,000 in November 2025 and failed again at $300,000 in February 2026; 2024 Ferrari 296 Challenge failed at $236,000 then at $186,000 seven months later. On a falling market, the second attempt is always worse — bid accordingly, or wait for the third.
• Sellers anchoring to MSRP. Cars are routinely clearing 25-40% below sticker: 508-Mile 2023 Ferrari 296 GTB at $316,000 on a $499,000 window, 2025 Ferrari 296 GTS at $373,500 on $504,308. Any seller quoting MSRP as a value argument has not looked at the record.
• Enormous option spend as a selling point. The $250k-options cars are the ones that fail; 126-Mile 2024 Ferrari 296 GTS Assetto Fiorano returned under 60% of an $898k combined outlay and still didn't sell at $414,000.
• Ownership churn on a nearly-new car. Four owners in two years on 1,900-Mile 2023 Ferrari 296 GTB, a 300-mile/six-month second owner on 2022 Ferrari 296 GTB Assetto Fiorano, and a within-first-year flip on 2024 Ferrari 296 GTS. FlyinJ's reaction — '4 owners and spotty records!!?' — was the right one.
• Significant mechanical work under 2,000 miles with no paperwork. If the seller cannot say why an oil pump was replaced, assume the worst and bid as if the hybrid system is suspect.
• Canadian or otherwise imported cars with jurisdiction-hopping titles, cluster conversions, and unclear duty payment. 117-Mile 2024 Ferrari 296 GTB went Ohio to Arkansas between a reversed sale and a re-run.
• Montana LLC titles on cars physically located in California — aecar cited 74 active DMV cases and $1.6M in recovered back taxes, with 50% penalties.
• Seller frustration or nudging mid-auction ('we need more bids, this is way too low' on 2024 Ferrari 296 Challenge). It signals a reserve set to a price that no longer exists.
• Listing photos of a different car, missing window stickers Ferrari cannot reproduce, and mismatched chassis numbers. Sloppy documentation on a $300k car predicts sloppy everything else.
• Novitec or other aftermarket engine-side modifications where the seller's warranty assurances conflict with what a Ferrari service department will actually honour.

Budget

Coupes: a driver-grade GTB with 1,000–6,000 miles, ordinary spec, and warranty running out is $265,000–$285,000 — that is where 2022 Ferrari 296 GTB ($275,000), 2022 Ferrari 296 GTB ($267,777), 2023 Ferrari 296 GTB ($271,000) and 1,900-Mile 2023 Ferrari 296 GTB ($273,000) all landed. A strong GTB — sub-1,000 miles, single owner, full warranty and maintenance, PPF, documented services — is $300,000–$332,000, per 963-Mile 2023 Ferrari 296 GTB ($288,000), No Reserve: 2024 Ferrari 296 GTB ($320,000), 508-Mile 2023 Ferrari 296 GTB ($316,000) and 476-Mile 2024 Ferrari 296 GTB ($331,500). Assetto Fiorano coupes with sensible options add $10k–$50k: $327,000 to $384,000.

Spiders: budget $360,000–$400,000 for a strong 296 GTS with warranty, low miles and a good colour — 2024 Ferrari 296 GTS at $366,000 and $383,000, 2025 Ferrari 296 GTS at $373,500, 2024 Ferrari 296 GTS at $399,000. Best-in-class is $410,000–$476,000, and above roughly $420,000 you are paying for genuine Tailor Made rarity rather than equipment.

Watch the direction of travel. The 2026 median is $297,000 against $374,500 in 2025 and $391,648 in 2024. Bid at or below the recent 2026 comparables, not the trailing full-sample median of $327,000 — that number is dragged upward by 2024-25 prints that no longer exist. And note that the buyer's fee sits on top: justinstephen's comment on 2024 Ferrari 296 GTB that 'With buyers fee this is over $300k' is how you should be doing the arithmetic.

Outliers

2025 Ferrari 296 GTS $476,000

The high sale of the analysed set and roughly $150k above the 2026 median. A 115-mile Tailor Made car in two-layer gloss Azzurro La Plata with bianco and Night Blu Mille Miglia stripes, full XPEL and ceramic coating, $222k in options and a personalization plaque. It cleared ~80% of MSRP when the market was clearing 65-75%. This is the ceiling: genuine one-off spec on a GTS, not just a big options bill.

2024 Ferrari 296 GTS $410,000

Nero Daytona over Rosso Ferrari, 285 miles, ~$162k in options, sold October 2025 near the top of the GTS band. Fuelieguy called it 'a $122,000 haircut from original sticker' — but against the 2026 median of $297,000 this now looks like a pre-correction print. Useful as a reminder of how far and how fast the market moved in nine months.

2022 Ferrari 296 GTB $267,777

The lowest road-car sale in the record. A 1,500-mile Azzuro Metallic 2022 with carbon-ceramics and suspension lift — but the factory warranty had already expired in February 2025, requiring a $1,050 inspection plus $7,600 for a one-year extension, and Eagle32 publicly debunked the seller's '100% battery SoH' claim as applying to a battery type the 296 doesn't have. Out-of-warranty 296s trade at a hard discount.

2024 Ferrari 296 Challenge $186,000

Reserve not met at $186,000 in July 2026 after failing at $236,000 in December 2025 — a 21% collapse in the high bid over seven months on the same car. Track-only status, no title, and Vlombardi's point that a street-legal 296 Challenge Stradale was imminent gutted demand. Z32kerber's 'Why the huge drop in only 7 months?' never got a satisfactory answer.

126-Mile 2024 Ferrari 296 GTS Assetto Fiorano $414,000

Reserve not met at $414,000 against a $610,562 sticker with $239k in factory options plus a Novitec exhaust, sport cats and ECU dongle. The single best illustration in this dataset that heavy optioning plus aftermarket modification destroys value: gtaylorwill counted '$288k in options and aftermarket parts on a sub $400k car', and the warranty question was never resolved before close.

Verdict

The 296 is the best-driving modern Ferrari according to almost every actual owner in these threads — 812GTSJeff, cameronrazavi, foreignaffairsmotorsport and Perball all say so independently, and one traded a 911 Turbo S for one — and it is simultaneously a car nobody has made money on. Buy it as a managed-depreciation driver, not an asset. The right purchase is a US-delivered, single-owner GTB with full warranty and documented services at $280,000–$310,000, or a GTS at $360,000–$385,000, with the hybrid extended-coverage cost priced in as a known future line item. Avoid: cars out of warranty, imported cars with title gymnastics, $250k-option builds, aftermarket-modified examples, and any car being re-run after a failed reserve without a real price cut. And if the seller's reserve implies MSRP-minus-20%, walk — twenty of 47 sellers have already learned that lesson the expensive way.

Three caveats. First, the transmission and colour breakouts in the statistics are near-useless: all 296s are 8-speed dual-clutch, so the 'automatic' versus 'PDK' split ($322,250 vs $318,000) is a data-labelling artefact, and the Nero Daytona ($378,250, n=4) versus Rosso Corsa ($300,000, n=3) gap is confounded because the Nero Daytona cars are mostly GTS spiders. Second, the yearly medians are built on tiny samples at the top — 2023 is a single car at $500,000 and 2024 only two — so the peak-to-trough drop is real but its precise magnitude is soft; the twelve-month comparison (-15.3%) and the 2026 n=16 median of $297,000 are the sturdier figures. Third, and most important, the reliability picture rests on comment-thread anecdote. SRMDCC's four engine failures and RCorsa's two sub-1,000-mile hybrid replacements are unverified strangers' accounts, contradicted in the same threads by owners like Eagle32 and cameronrazavi reporting thousands of trouble-free miles. Treat them as a reason to demand documentation, not as an established failure rate. Similarly, the battery-replacement cost figures quoted ($17k, $50k, $120k) are irreconcilable and none is sourced to a Ferrari price list. Finally, only three Challenge cars appear in the record and just one sold, so the track-car conclusions are directional at best.

Bidding patterns

Comparables read in depth (40)

1,900-Mile 2023 Ferrari 296 GTB

$273,000

2026-07-20 · 1,900 mi · pdk · blu pozzi

A cosmetically excellent, low-mileage 296 GTB with questionable mechanical integrity—unexplained engine work at 1,900 miles and four owners in two years suggest this car was problem-plagued despite stunning Blu Pozzi specification and comprehensive options, and the $273k hammer price $109k below MSRP underscores market skepticism of the hybrid model.

Oil pump and intake manifold gasket replacement at low mileage · Four owners in ~2 years with spotty service records · Four owners in approximately two years on a new car · Unexplained engine oil pump and intake manifold gasket replacement before 2,000 miles

2024 Ferrari 296 Challenge

Reserve not met

2026-07-17 · 3,045 mi · pdk · red

A cleanly-maintained race car with impressive competition credentials hamstrung by track-only legality and a buyer base that either awaits the street-legal Stradale variant or questions why it commands $186k when comparable recent Challenge examples have depreciated sharply.

Not street-legal · Significant price drop from previous auction · Car offered twice within 7 months with substantial price decline suggests market skepticism · Reserve not met in current auction despite multiple rounds of bidding

2025 Ferrari 296 GTB

Reserve not met

2026-07-08 · 1,500 mi · pdk · rosso mugello

An impeccably specified 2025 296 GTB with minimal use and full warranty failed to clear reserve at $291k, revealing market hesitation about hybrid Ferrari resale values despite strong technical fundamentals and enthusiast endorsement.

Reserve not met at $291,000 final bid despite $397k MSRP and pristine condition · 2025 model year with only 1,500 miles selling well below market expectation

476-Mile 2024 Ferrari 296 GTB

$331,500

2026-07-01 · 476 mi · pdk · rosso scuderia

A cream-puff, factory-loaded 476-mile 2024 Ferrari 296 GTB in Rosso Scuderia with black roof and full warranty sold to enthusiast bidders at $331.5k after spirited late-auction competition, representing fair market value for an essentially untouched modern hybrid supercar.

Acquisition date anomaly: seller states car was 'acquired in 2026' but this is a 2024 model year car being auctioned in 2026, creating a minor timeline question · Only one key provided with additional blade and key card

2022 Ferrari 296 GTB

$275,000

2026-06-23 · 6,000 mi · pdk · rosso corsa

A well-optioned dealer-demo 296 GTB with early brake service history and a missing engine shroud caught in comments—sold well below MSRP, but the missing original documentation, unexplained Carfax gap, and premature brake replacement warrant pre-delivery inspection by the new owner.

Brake rotor/pad replacement at 4000 miles · Missing original window sticker / Monroney · Unusual that first-year mileage and 2800 miles do not appear on Carfax for a 2022 model; seller explained as typical for dealer demo/press cars, but never fully verified · Original window sticker missing and reportedly unable to be retrieved by Ferrari dealership—described as unusual by sales manager

2024 Ferrari 296 Challenge

$270,000

2026-06-10 · 1,118 mi · pdk · red

This 1,118-mile 296 Challenge carries a documented May 2025 front-end collision fully repaired by Ferrari-certified shops with post-repair track validation, but represents a desirable low-mileage racing program car that sold at fair market given transparency and provenance despite the accident history.

Front-end collision damage · Front-end collision and frame repair history; however, seller provided full transparency including photos, invoice, and post-repair test data · Instrument cluster mix-up suggests potential shop management issues, though seller disclosed and corrected promptly

2025 Ferrari 296 GTS

$373,500

2026-05-26 · 1,300 mi · automatic · nero daytona

Immaculately maintained, beautifully specified first-owner 296 GTS with extremely low miles and pristine service history, though the necessity of body panel replacement during pre-delivery inspection raises unanswered questions about initial factory quality, and the car's $130k discount to MSRP reflects the 2025 Ferrari market's struggle with value retention despite strong desirability.

Rear diffuser and rocker panel replacement · two replacement body panels (diffuser and rocker) installed during pre-delivery inspection shortly after delivery in February 2026, suggesting possible delivery damage or factory QC issue that seller did not proactively disclose; only revealed when directly questioned

117-Mile 2024 Ferrari 296 GTB

$306,000

2026-05-10 · 117 mi · pdk · bianco avus

Delivery-mile 296 GTB with strong spec fetched $306k at re-auction after title complications from Canadian origin, but inconsistent documentation (wrong vehicle photos, cluster conversion claims, jurisdiction-hopping title) and the previous buyer's mysterious withdrawal warrant extra verification before finalizing purchase despite attractive pricing below estimated MSRP.

Previous title complications and reversal of March 2026 sale · Erroneous undercarriage photos from different vehicle included in listing · Previous sale reversal in March 2026 for title-related reasons raises questions about title provenance and handling · Title jurisdiction changed from Ohio to Arkansas between auctions without clear explanation

508-Mile 2023 Ferrari 296 GTB

$316,000

2026-04-24 · 508 mi · pdk · matte rosso f1-75 opaco

Ultra-low-mileage, heavily optioned 296 GTB in rare matte paint sold at 37% discount with full factory warranty intact, but the $5k-per-mile math and hybrid battery longevity questions cast shadow on whether this represents true value or deferred liability.

2026 Ferrari 296 GTS

Reserve not met

2026-04-08 · 147 mi · pdk · giallo modena

An essentially new 2026 296 GTS in a genuinely rare color that failed to meet reserve at $322.5k—a symptom of catastrophic market oversupply from allocation flipping, compounded by early production engine reliability concerns and weak buyer conviction despite technical excellence.

Engine failures in early 296 GTS examples · Battery management complexity · Massive market glut of low-mileage 296 examples suggests speculative purchasing; this car sold with only 147 miles indicating likely allocation flip rather than genuine buyer · Reserve not met at $322,500 final bid despite MSRP of $407,843, signaling weak demand even for this example

2,800-Mile 2022 Ferrari 296 GTB Assetto Fiorano

$277,000

2026-03-29 · 2,800 mi · pdk · blu scozia with argento nürburgring accents

A beautifully optioned, well-documented 296 GTB that fell prey to speculative ownership and hybrid-skeptic market sentiment, now offered at a genuine 38% discount to MSRP where its main vulnerability is not mechanical but resale psychology.

Multiple original owners in first 2 years · Rapid price depreciation from MSRP · Second owner in <14 months, consistent with commenter observation that COVID-era purchasers have 'stampeded for exits' · Hybrid powertrain market resistance despite favorable warranty terms—buyers appear skeptical despite Ferrari's 3-year factory coverage extendable to 7 years plus optional 8-year battery warranty

2023 Ferrari 296 GTB

$271,000

2026-03-26 · 2,400 mi · automatic · extra range blu corsa

A meticulously maintained, extremely low-mileage 2023 Ferrari 296 GTB in a purportedly unique color combination, sold well below original MSRP ($271k vs. $436k) with full remaining warranty, but market commentary hints at softer resale values for hybrid Ferraris generally despite this example's favorable specifications.

117-Mile 2024 Ferrari 296 GTB

$306,000

2026-03-19 · 117 mi · pdk · bianco avus

A near-new 296 GTB with desirable spec and solid warranty, but marred by Canadian dealer ownership structure, known hybrid system failures in the model line, and dramatic market depreciation ($140k+ loss from MSRP), sold to a dealer who may be planning a quick resale.

Warranty validity concerns due to Canadian dealer ownership · Known hybrid system failures in 2024 296 population · Car was delivered to Canadian dealer but sold with Ohio title and processed through Canadian dealership — complex jurisdictional structure that raises warranty and tax treatment ambiguity · seller's claim of $438k–$445k USD MSRP contradicted post-sale by TCSirrah noting base USD MSRP is ~$362k and similarly optioned cars come to ~$445k; seller conflated Canadian pricing with U.S. pricing earlier

2023 Ferrari 296 GTB Assetto Fiorano

$327,000

2026-03-17 · 705 mi · pdk · rosso formula 1 2007

A showroom-fresh, ultra-optioned 296 GTB with a correctable mileage discrepancy and exceptional carbon fiber specification that sold $260k below sticker in a market still digesting depreciation from the initial COVID-era speculation wave.

Odometer discrepancy · Significant mileage discrepancy between Carfax (2,491 mi) and odometer (705 mi) requires resolution via affidavit and Carfax correction · Car acquired by dealer in 2026 but title shows 12/27/2023, suggesting minimal actual customer ownership period

1,300-Mile 2023 Ferrari 296 GTB

Reserve not met

2026-03-11 · 1,300 mi · pdk · rosso corsa

A gorgeous, low-mileage, single-owner 296 in classic colors that still could not clear its reserve in a market flooded with identical cars, signaling the buyer's window has firmly closed for early 296 GTB sellers.

Market oversupply and depreciation · Haptic interface durability and repairability concerns · Massive market oversupply—hundreds of low-mileage 296s listed online and at dealers · Reserve not met despite strong late bidding suggests seller expectations misaligned with market

2022 Ferrari 296 GTB Assetto Fiorano

$271,000

2026-03-09 · 6,000 mi · pdk · grigio silverstone

A pristine, heavily optioned 296 GTB Assetto Fiorano with exceptional warranty that sold at 47% of MSRP, reflecting both buyer acumen and the broader collapse of modern Ferrari values driven by aggressive dealer markup requirements and market saturation.

Unusual ownership gap—previous owners not appearing on Carfax despite documented sales history · High paint meter readings attributed to PPF coverage; seller acknowledges readings 'not really that accurate' but claims never had aftermarket paint work

2025 Ferrari 296 GTS

$476,000

2026-03-06 · 115 mi · pdk · azzurro la plata

A maximally optioned, one-year-old 296 GTS in an exceptionally rare non-metallic Azzurro La Plata that brought strong money ($476k, ~80% MSRP) thanks to its unicorn spec and protective coatings, but its immediate resale and high option-to-base ratio underscore the market's caution about current-generation Ferraris relative to MSRP and the typical ladder-climbing pattern of major Ferrari dealers.

rapid resale within one year of purchase suggests possible dealer flip for capital appreciation rather than ownership enjoyment · paint layer count confusion: seller initially claimed four-layer paint, then corrected to two-layer, then three-layer after multiple dealer consultations—indicates lack of familiarity with specification

2022 Ferrari 296 GTB

$267,777

2026-03-04 · 1,500 mi · pdk · azzuro metallic

Exceptionally low-mileage 2022 296 GTB in rare Azzuro Metallic with comprehensive recent service and no accident history, but sold past expiration of factory warranty with a battery SoH claim of questionable validity for this model, ultimately hammered at $267,777 on color appeal alone despite higher-spec comparables selling weeks prior at $288k.

Warranty expired February 2025 · Battery SoH reporting confusion · SoH battery report may not be valid for this vehicle model per expert commenter · Warranty expired; new owner must factor $1,050 inspection + extension costs

No Reserve: 2025 Ferrari 296 GTB Assetto Fiorano

$337,000

2026-02-26 · 169 mi · pdk · nero ds with giallo modena graphics

A nearly delivery-condition 2025 296 GTB Assetto Fiorano with exceptional factory spec sold at 33% under MSRP on no reserve, likely reflecting broader market skepticism of hybrid Ferraris and possible original-owner financial exit, though driving enthusiasts and owners attest to genuine performance merits that may eventually reward patient buyers.

Lien on vehicle at time of sale · Montana title and tax implications · Car previously listed and failed to sell in November 2025; now offered again at no reserve, suggesting initial market rejection · Lien status creates additional transaction complexity and raises question of whether sale price covers lien payoff or if seller absorbs loss

963-Mile 2023 Ferrari 296 GTB

$288,000

2026-02-24 · 963 mi · pdk · grigio titanio metallic

A pristine, tastefully-optioned first-owner 296 GTB with sub-1000 miles and full service history that sold at 68% discount to MSRP, reflecting catastrophic market depreciation driven by oversupply and unresolved hybrid battery replacement economics beyond 2031.

Hybrid battery replacement cost of approximately $120,000 out-of-pocket if not covered by extended warranty; seller did not purchase the optional hybrid warranty ($10,300/year with ~$1,000-1,300 annual inspection fees) · Rapid Ferrari 296 GTB market depreciation noted by multiple commenters; rstomp cited 240 used 296s for sale at US Ferrari dealers; Mandinga compared this to AM-style value destruction

2022 Ferrari 296 GTB Assetto Fiorano

Reserve not met

2026-02-19 · 5,951 mi · pdk · verde pino with argento nürburgring accents

A well-specified but divisively colored 296 rejected at $325k in November returns to auction with reserve failure at $300k, signaling both seller denial about depreciation and fundamental market oversupply that has already liquidated 50% of MSRP value.

High specification with limited market appeal · Failed to sell at November 2025 auction · Car failed to sell at November 2025 auction at presumably higher reserve · Re-listing same car within months suggests dealer unable to move inventory or seller unrealistic on pricing

2025 Ferrari 296 GTS

Reserve not met

2026-02-12 · 700 mi · pdk · rosso corsa

A well-spec'd, delivery-fresh 2025 296 GTS with full protection that could not overcome a saturated market and harsh depreciation expectations, with reserve unmet at $348k despite strong final bidding pressure.

Reserve not met despite $348k final bid · Soft market for 296 models suggests ongoing depreciation risk · High inventory of used 296s available (125+ on CarGurus per Andrew109), limiting demand and pricing pressure

2024 Ferrari 296 GTS

Reserve not met

2026-01-24 · 301 mi · pdk · azzurro la plata

A meticulously specified near-new 296 GTS with unique Azzurro La Plata finish and coordinated Rosso Bologna interior generated spirited bidding but failed to meet reserve, reflecting broader market skepticism about hybrid Ferrari valuation and $463k original sticker shock.

Did not meet reserve at auction · Potential warranty service limitations on low-mileage vehicles · Reserve not met suggests seller expectations misaligned with market value · Multiple commenters noted 296 hybrid market weakness and depreciation concerns post-purchase

2024 Ferrari 296 GTB

Reserve not met

2026-01-07 · 186 mi · pdk · blu california

Immaculate, uncommonly well-spec'd delivery-mileage 296 GTB that exemplifies the market's sustained resistance to the hybrid V6 Ferrari format—a $454k car hitting reserve walls at $315k despite no mechanical flaws, clean history, or competitive disadvantage beyond product perception.

12V battery failure reported on similar model · Reserve not met at final bid of $315k despite $454k MSRP · Significant depreciation from new (30% loss)

2024 Ferrari 296 GTB

Reserve not met

2025-12-30 · 1,100 mi · pdk · verde minerale

A stunningly specced, single-owner 296 GTB with exceptional Verde Minerale/Blu Medio finish and $121k in options that failed to clear reserve due to market saturation of low-mileage hybrid Ferraris and buyer skepticism about the turbocharged V6-hybrid powertrain relative to traditional V8/V12 Ferraris.

Initial marketing photos showed battery at 0% without immediate explanation, creating buyer concern about storage and battery health · Multiple dashboard photos at different mileage readings created brief confusion about actual current mileage before clarification

2024 Ferrari 296 Challenge

Reserve not met

2025-12-22 · 3,045 mi · pdk · red

Well-maintained, low-mileage 296 Challenge with minor front-end cosmetic work, but reserve expectations ($350k+) far exceeded what the market would pay ($236k final bid, unsold), suggesting overvaluation relative to comparable inventory nationally.

Minimal spare equipment and consumables included · Six top-10 finishes claimed in listing but description says '10 starts' with unclear actual performance record · Seller indicated looking for 'north of $350k' per RaceyMobilia but no clear reserve disclosed until auction ended; reserve not met at $236,000

2025 Ferrari 296 GTB Assetto Fiorano

Reserve not met

2025-11-18 · 169 mi · pdk · nero ds with giallo modena

A factory-perfect 2025 Assetto Fiorano with all the right boxes checked failed to meet reserve at $342k against a $503k window, signaling market-wide skepticism toward hybrid Ferraris and rapid dealer flipping despite pristine condition.

car flipped quickly to dealer after initial factory delivery to Recovery Racing LLC in Fort Lauderdale · lien currently on vehicle requiring payoff before transfer

2022 Ferrari 296 GTB Assetto Fiorano

Reserve not met

2025-11-14 · 6,000 mi · pdk · verde pino with argento nürburgring accents

A stunningly spec'd, low-mileage 296 GTB with an exceptional Verde Pino paint job that failed to clear its reserve at $323k—victim of over-optioning ($266k in options) combined with soft 296 hybrid market demand and a polarizing color combination.

Undisclosed options totaling ~$182k on build sheet · Color scheme polarizing and potentially limiting resale appeal · Reserve not met at $323k final bid, well below $583k MSRP and original owner's cost basis, suggesting market rejection of the spec · Heavily optioned car (>$250k in options) historically difficult to recoup value

No Reserve: 2024 Ferrari 296 GTB

$320,000

2025-11-06 · 231 mi · pdk · rosso corsa

Pristine no-reserve 296 GTB at $320k represents a $60k+ haircut from $379.5k MSRP, reflecting legitimate but likely temporary market skepticism toward the V6 hybrid formula that prior Ferrari cycles suggest will eventually normalize.

Early model year with very low mileage (231 miles) suggests rapid flip from original owner · No reserve listing signals possible financial urgency or loss minimization strategy by seller

2024 Ferrari 296 GTB Assetto Fiorano

$345,000

2025-10-30 · 2,200 mi · pdk · verde british racing

Exceptional low-mileage spec with track-focused performance upgrades undermined by significant depreciation from $477k MSRP, a polarizing factory livery design, and minor pre-delivery cosmetic defects that required post-auction renegotiation to close at $345k.

Outstanding lien with Ferrari Financial Services requiring payoff by current owner before title transfer · Reserve not met at $306,000 final auction bid, suggesting seller expectations exceeded market value

2024 Ferrari 296 GTS

$410,000

2025-10-13 · 285 mi · pdk · nero daytona

A flawlessly equipped, near-showroom 296 GTS that depreciated $122k in under a year due to hybrid market headwinds, but earned credible praise from a prior GTS owner and sold competitively at auction.

hybrid market depreciation concern · car flipped within first year of ownership; original buyer immediately sold to current seller · significant depreciation ($122k or ~23% off sticker) despite ultra-low mileage and new condition

126-Mile 2024 Ferrari 296 GTS Assetto Fiorano

Reserve not met

2025-09-26 · 126 mi · pdk · rosso dino

A $610k-to-$414k depreciation crater in 126 miles: spectacular spec, questionable flip, and unresolved warranty landmine that buyers rejected decisively.

Warranty implications of Novitec modifications · Extremely high depreciation on $610k sticker · Car delivered new, heavily modified within weeks, then immediately resold after 126 miles suggests speculative flip rather than owner-driven vehicle · Massive gap between $610k sticker price and $414k final bid indicates buyer remorse or market rejection of the configuration

2024 Ferrari 296 GTS

$383,000

2025-09-10 · 1,700 mi · pdk · nero daytona

Exceptionally spec'd, low-mileage 2024 GTS with full remaining factory warranty in a scarce Nero Daytona+white combo that commanded $383k—strong market fundamentals despite hybrid skepticism, but service history verification and white leather durability remain minor open questions for the buyer.

Previous auction in July 2025 failed to close when winning bidder did not complete purchase; seller states this was not due to car fault but raises questions about buyer commitment · Title lien language in original listing caused confusion; seller clarified title is in hand and lien will be satisfied per standard CA retail dealer practice

2024 Ferrari 296 GTS

$366,000

2025-07-22 · 1,700 mi · pdk · nero daytona

A gorgeously specced, low-mileage new 296 GTS that fetched $90k below sticker due to market-wide 296 depreciation and hybrid skepticism, though the lien complication and long-term battery-warranty costs merit investigation by the buyer.

Lien on title requires payoff before transfer · Battery replacement cost uncertainty and long-term hybrid warranty concerns · Lien on title not fully explained—buyer must contact lender details before closing · Seller provided $456k MSRP but only in comment; should have been in listing

No Reserve: 2023 Ferrari 296 GTB

$300,000

2025-06-17 · 1,400 mi · pdk · rosso corsa

A showroom-fresh Canadian-imported 296 GTB with legitimate warranty until 2026 and full PPF, sold at a $100k+ discount to US market equivalent, but the cross-border provenance and hybrid-tech skepticism suppressed bidding despite flawless condition and pedigree.

Warranty transferability from Canada questioned · Canadian origin raises market hesitation · Car imported from Canada to US in 2025, creating warranty/compliance questions despite seller assurances · Warranty cross-border validity not documented; buyer should verify directly with Ferrari North America

2024 Ferrari 296 GTB Assetto Fiorano

$384,000

2025-06-05 · 1,400 mi · pdk · rosso fuoco

A meticulously specified 296 GTB Fiorano sold at $384k—approximately 27% below the $525k MSRP—suggesting market hesitation toward the hybrid platform despite driving acclaim and pristine condition.

lien on vehicle at time of sale noted by seller · hybrid system may affect long-term collectibility per commenters

2023 Ferrari 296 GTB

Reserve not met

2025-05-05 · 818 mi · pdk · nero daytona

An immaculate, well-optioned 2023 296 GTB that failed to clear reserve despite excellent specification and condition, exposing market saturation and buyer resistance to the hybrid six-cylinder platform at near-$300k pricing.

Initial service gap between October 2023 delivery and August 2024 inspection raised questions in comments · Front tires manufactured 18 months before vehicle delivery suggests dealer inventory stock tires

2024 Ferrari 296 GTS

$399,000

2025-04-29 · 327 mi · pdk · blu tour de france 70

A heavily optioned, low-mileage 296 GTS from a reputable dealer sold for $399k—22% below MSRP—reflecting persistent market weakness in the hybrid-drive Ferrari segment despite overwhelming praise for driving dynamics from actual owners.

over $144k in factory options may limit resale appeal · hybrid drivetrain concerns noted by multiple commenters regarding depreciation and warranty costs

2024 Ferrari 296 GTB

Reserve not met

2025-03-25 · 1,100 mi · pdk · rosso corsa

A pristine, well-optioned 2024 296 GTB that could not find a buyer at $296k in a flooded market of similar cars offered by dealers at MSRP, signaling rapid depreciation and weak demand for the hybrid GTB versus the more coveted Spyder variant.

Electronic problems reported in similar 296 ownership experience · Rapid depreciation and market softness · Reserve not met; final hammer price landed at $296,000 (the exact opening bid), suggesting seller/buyer could not agree on final terms · Market commentary indicates 296 GTBs are soft: ajk3 reports local dealer offering white coupe 'at MSRP' with no waitlist; The_Dude_Abides found no 2024s listed within $50k of this price (all asking $340k+) yet this did not sell

2023 Ferrari 296 GTB

Reserve not met

2024-11-01 · 327 mi · pdk · rosso imola

Exceptionally specified 327-mile 296 GTB with flawless provenance and premium original options fell $81k short of MSRP at reserve; hybrid powertrain market headwinds and macro exotic softness more culpable than car condition, which is immaculate.

hybrid v6 market resistance · reserve not met at $325,000 · Reserve not met suggests pricing disconnect between seller expectation and market appetite · Rapid turnover (sold Ferrari of Austin Dec 2023, acquired by Merit June 2024, auction Nov 2024) may signal dealer inventory cycling rather than enthusiast ownership

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